One of the most prominent ways of marketing on the net today is social bookmarking. Yet, I feel like getting a handle on it might be too difficult just for the average internet marketer.
Social bookmark submitting has a lot more to do with social dynamics laptop or computer does with online marketing. The entire idea behind a social bookmark submitting site is to bookmark your favorite sites, and share all of them with others.
The very notion of sharing something that's awesome has existed for centuries, especially on the internet. And to use social bookmarking well, you need to understand some rudimentary social concepts.
1. Social bookmark submitting can, to some degree, actually hurt your small business
A lot of internet marketers think that just because their site is bookmarked, tons of people will see their website and go to it, cash-in-hand.
This simply is not the case.
In fact, by bookmarking some sites, you might be pushing more people from them.
Let me explain: if someone else views your bookmarked site, and like it, they will naturally want to keep it away from others (particularly if it contains anything close to a scam or an online product promotion). Because more people are looking at your site, doesn't mean more people will in reality go to your site and get your products.
2. Social bookmarking isn't about bookmarking, it's about sharing.
If all you could do is bookmark all your sites, you won't see a good deal of result.
The idea behind social bookmark creating is similar to the idea behind Facebook or YouTube, people wish to share what they like.
If you post an interesting website, with cool and useful content, and someone looks at your site, they will send it to any or all their friends and family. Then when they like it, they will carry out the same.
Social bookmarking isn't about bookmarking, it's really down to starting a chain reaction that may lead you to gigantic profits.
That's why you need to keep one specific thing in mind: bookmark your passions, not your company.
When you bookmark your casual blog, or perhaps your favorite web page, you might be bookmarking something since you like it and want to share it with other people. By that very principle, others can do the same.
So don't bookmark your overall website, with tons and tons of information that might not interest anyone, bookmark your recent post about new philosophical findings, or perhaps your latest "book of the week" award.
Bookmarking is merely sharing on a larger scale, so share something of worth.